Dometic opens store-in-store at Haglöfs flagship store in central Stockholm
Stockholm, Sweden – July 12, 2022 Dometic has just opened its first store-in-store at leading outdoor brand Haglöfs’s flagship store in central Stockholm. Dometic is showcasing its outdoor lifestyle product range.
In collaboration with leading outdoor brand Haglöfs, Dometic has just opened its first brand store as a form of store-in-store at Haglöfs’s flagship store in central Stockholm.
“We are delighted to work with Haglöfs in their tasteful Stockholm flagship store. It is an ideal platform for us to showcase our products where shoppers can experience our outstanding design made for outdoor and mobile lifestyle.” says Henrik Fagrenius, President of Segment EMEA at Dometic.
The Haglöfs brand store offers great location on Kungsgatan with huge floor space of 450m2. The interior inspires visitors an outdoor lifestyle supported with attractive Scandinavian design with focus on responsible performance that complements Dometic’s design language.
Dometic’s passive coolers (ice-chests) and outdoor drinkware collection are also available at all other Haglöfs shops nationwide in Sweden.
Haglöfs Stockholm Brand Store is located at Kungsgatan 10, 111 43 Stockholm.
Open hours
Mon-Fri 10-19
Sat 10-17
Sun 12-16.
Note to Editors
Press contact
- Minako Nakatsuma Olofzon
- pr@dometic.com
About Dometic
Dometic is a global outdoor tech company on a mission to make mobile living easy.
Leveraging our core expertise in cooling, heating, power & electronics, mobility, and space optimization, we empower more people to connect with nature and elevate their sense of freedom in the outdoors. We achieve this by creating smart, sustainable, and reliable products with outstanding design. Millions of people around the world use our products while camping and exploring nature with their cars, RVs, or boats. Our range of offerings includes installed products for land vehicles and boats, as well as standalone solutions for outdoor enthusiasts.
We employ approximately 7,000 people globally and sell our products in more than 100 countries. In 2024, we reported net sales of SEK 25 billion (USD 2.3 billion) and are headquartered in Stockholm, Sweden.